Great read! By far I like this one best:
Julius Caesar, Inventor of the Advertorial
"In advertorial, of course, is a published article that appears to be news, but which is secretly intended to promote a product. It's a common way for companies to try to get their message across without being forced to cope with pesky concepts like accuracy and honesty. When Julius Caesar was away in Gaul (now France), his enemies in Rome were busy trashing his reputation. So he invented the advertorial. He started sending Rome reports on his progress, ostensibly to keep people informed, but really to make sure that everyone knew about his victories. When Caesar finally crossing the Rubicon, he had a reputation to "die" for."
Georganne Benesch is the principal of Tiger Team Marketing, CMO of Centerline Farm and a over zealous Yoga practitioner. With 25+ years in high-tech product marketing, she consults for start-ups, small businesses and technology companies.