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Observing Trends - Sharing Ideas

Communicating a great value proposition is not easy!

3/27/2014

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One of the most challenging marketing tasks is creating a powerful product or solution value proposition.  In my experience technical product managers tend to focus on feeds and speeds.  Marketing often doesn’t understand how the product solves customer problems.  I frequently work with product management and marketing to create a persuasive message. It’s not easy to boil down a complex solution into a meaningful statement. 
This was top of mind as I started pitching Tiger Team Marketing services to prospective customers.  I knew that I needed to be more concise and compelling.  This is the Tiger Team value proposition.  Let me what you think.

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Social Giving

3/14/2014

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Corporate Social Responsibility (CSR) is a hot trend. Organizations engage in CSR for both company conscience and business growth.   Cisco CSR is a great example. I especially liked that they encouraged and doubled my charitable contributions.  Most of us find ways to give back to our communities.  To kick off this new consulting venture I plan to donate Tiger Team Marketing services to benefit a charitable organization each month. In March I've donated 5 hours of business and marketing services to be auctioned at the annual "Gala" Dinner of my dressage chapter.  The chapter donates 50% of the proceeds Horses' Honor Horse Sanctuary.  What organization do you suggest for April?

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    Author

    Georganne Benesch is the principal of Tiger Team Marketing, CMO of Centerline Farm and a over zealous Yoga practitioner. With 25+ years in high-tech product marketing, she consults for start-ups, small businesses and technology companies.

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