This was a successful email campaign. The graphics and copy were designed to engage a well-known audience. Each email had a "value proposition" and "call to action". Instead of blasting out a page of text, our goal was to give each recipient a reason to care - and to participate. A great percentage did just that. Clearly, there's a big difference between email marketing and email blasts.
For a Great Cause
I'm not an email design maven. The layout could certainly have been better. It was a fun project, a labor of love and a great learning exercise for Tiger Team Marketing! As a side note: Our chapter contributes part of our fundraising dollars to Horses' Honor - a sanctuary for abandoned or abused horses.
"Strategy is buying a bottle of fine wine when you take a lady out for dinner. Tactics is getting her to drink it."
The Year of Blogging Honestly: Day 6
The weather has been beautiful this month. Typically we get a few weeks of "false spring" in February and then March reminds of that winter is not quite over. Not so much this year. Like everyone else, I loaded up on plants (drought tolerant) and potting soil (organic) at Home Despot. With a little help from the Tiger Team staff, I re-planted a few old water troughs.
With temps in the 70s and 80s, it's impossible not to think about climate change. Talk about keeping it real. Recently I discovered the David Suzuki Foundation web site. There's a list of the little things anyone can do to make a difference. Given that our congressional leadership are cynically denying science, I appreciate having a way take personal action. It may be small, but not insignificant. Happy Sunday.
The Year of Blogging Honestly: Day 5
Everyone is geeking out because it's Pi day. Twice today we get 10 digits of Pi: 3.14.15 9:26:53. I'm not a math geek (probably because Mr. Rettig threw a book at me in sophomore algebra) so no big deal here. However it's the perfect day to recommend "The Life of Pi" by Yann Martel - a thrilling story, great read and a gorgeous movie. Plus the tiger is pretty sweet. Definitely in my top 10.
The Year of Blogging Honestly: Day 4
It's party time. We’re celebrating 12 years of running a successful small business. This is an aha moment. It’s been such an integrated part of our life, Centerline Farm hardly seems like a business. It was built around a dream of living out in the “country”. Based on a passion for all things equestrian. Somehow it turned into a community of people who share a love of horses, the sport and the adventure.
Like many small business owners, at first, we were in way over our heads. The learning curve was ridiculously steep. We bootstrapped the farm, as we turned potential into reality. Sometimes it really sucked. Now, most of the time it’s simply great.
Here’s the point. Lots of businesses are a result of one’s avocation. However getting from that passion to a “day job” is a gigantic leap. For some, it never becomes full-time, and that’s OK. Regardless, to grow from avocation to successful occupation, the small business entrepreneur must start by doing these 5 things:
With some good luck, smart choices and lots of previous business experience we were able grow Centerline Farm into a profitable and fun business. We’ve downsized a bit – but it’s still a joy. And what I realize now, the most important thing is learning how to do this: Keep it real, be true to yourself, and live the moment.
Let’s get the party started.
The Year of Blogging Honestly: Day 3
Georganne Benesch is the principal of Tiger Team Marketing, CMO of Centerline Farm and a over zealous Yoga practitioner. With 25+ years in high-tech product marketing, she consults for start-ups, small businesses and technology companies.