This was a successful email campaign. The graphics and copy were designed to engage a well-known audience. Each email had a "value proposition" and "call to action". Instead of blasting out a page of text, our goal was to give each recipient a reason to care - and to participate. A great percentage did just that. Clearly, there's a big difference between email marketing and email blasts.
For a Great Cause
I'm not an email design maven. The layout could certainly have been better. It was a fun project, a labor of love and a great learning exercise for Tiger Team Marketing! As a side note: Our chapter contributes part of our fundraising dollars to Horses' Honor - a sanctuary for abandoned or abused horses.
Georganne Benesch is the principal of Tiger Team Marketing, CMO of Centerline Farm and a over zealous Yoga practitioner. With 25+ years in high-tech product marketing, she consults for start-ups, small businesses and technology companies.