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Eye of the Tiger

Observing Trends - Sharing Ideas

Find the River, Then Build Your Boat

3/26/2015

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"Strategy is buying a bottle of fine wine when you take a lady out for dinner. Tactics is getting her to drink it."
Frank Muir

I've been thinking a lot about strategy vs. tactics. It's a simple concept that many entrepreneurs don't understand. In my experience, they often take the "shoot now, aim later" approach. This is not necessarily a bad thing but sometimes leads to thrashing and busy work, to no effect. It is challenging to see the forest for the trees.

My advice is simple: 
  1. Determine your strategy by looking at the big picture. Step back and ask yourself what business and personal success would look like in 3 years. 5 years.
  2. Identify the tactics that best move you forward in that direction. Take those steps, be focused, measure success and keep marching.



Make it real. Stay true to your goals. Move if forward.

PictureThen Start The Journey!












Sun Tzu had a lot to say about military strategy & tactics in the venerable book "The Art of War". It's typically a must read in every university for every discipline. My favorite because it truly speaks to any small business:

"Strategy without Tactics is the slowest route to victory. Tactics without Strategy is the noise before defeat."
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False Spring or Real Change?

3/15/2015

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The weather has been beautiful this month. Typically we get a few weeks of "false spring" in February and then March reminds of that winter is not quite over. Not so much this year. Like everyone else, I loaded up on plants (drought tolerant) and potting soil (organic) at Home Despot. With a little help from the Tiger Team staff, I re-planted a few old water troughs. 
With temps in the 70s and 80s, it's impossible not to think about climate change. Talk about keeping it real. Recently I discovered the David Suzuki Foundation web site. There's a list of the little things anyone can do to make a difference. Given that our congressional leadership are cynically denying science, I appreciate having a way take personal action. It may be small, but not insignificant. Happy Sunday.

The Year of Blogging Honestly: Day 5

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The View from Here

3/13/2015

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It's party time. We’re celebrating 12 years of running a successful small business. This is an aha moment. It’s been such an integrated part of our life, Centerline Farm hardly seems like a business. It was built around a dream of living out in the “country”.  Based on a passion for all things equestrian. Somehow it turned into a community of people who share a love of horses, the sport and the adventure. 

Like many small business owners, at first, we were in way over our heads. The learning curve was ridiculously steep. We bootstrapped the farm, as we turned potential into reality. Sometimes it really sucked. Now, most of the time it’s simply great.

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Here’s the point. Lots of businesses are a result of one’s avocation. However getting from that passion to a “day job” is a gigantic leap. For some, it never becomes full-time, and that’s OK. Regardless, to grow from avocation to successful occupation, the small business entrepreneur must start by doing these 5 things:
  1. Determining their goals
  2. Describing their customer
  3. Defining their products
  4. Developing a plan
  5. Then doing it, adjusting it, doing it again
My advice. Start out by keeping it simple. Take a couple of hours to brainstorm and write it all down on one page. Then, get some help to move it forward. 

With some good luck, smart choices and lots of previous business experience we were able grow Centerline Farm into a profitable and fun business. We’ve downsized a bit – but it’s still a joy. And what I realize now, the most important thing is learning how to do this: Keep it real, be true to yourself, and live the moment. 

Let’s get the party started. 

The Year of Blogging Honestly: Day 3

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Keeping it Real

3/11/2015

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I don't mean to get all touchy-feel. However, one year into this Tiger Team thing calls for a little reflection. 
  • Since Colbert went off the air I've been watching The Nightly Show with Larry Wilmore. I'm not sure yet how I feel about the show but I do like its meme: "Keep it 100". No bullshitting.
  • In a yoga class last week Stacy asked us to think about what advice we would give to our younger selves. I immediately thought "be true to yourself". Really? And build a career?
  • Yesterday I listened to an inspiring podcast. Andre Gregory was telling a story he called The First Time. We've all experienced first times. The first kiss, the first meeting, the first creative success. His message was about trying to make every single thing we do be for  "the first time".  Be in the moment, because that is what it is to be truly alive.
More than ever, our personal and professional lives are intermingled. Can anyone be truly honest with others, be their genuine self and stay in the moment day-in and day-out? Does it matter? And what does this have to do with Tiger Team? Don't know but I sure as hell plan to find out. 

The Year of Blogging Honestly: Day 1


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    Author

    Georganne Benesch is the principal of Tiger Team Marketing, CMO of Centerline Farm and a over zealous Yoga practitioner. With 25+ years in high-tech product marketing, she consults for start-ups, small businesses and technology companies.

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