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Observing Trends - Sharing Ideas

"So Just What is a Tiger Team?" 

4/30/2015

2 Comments

 
Wild Cats
Over coffee recently a prospective client asked me about the origin of the company name. In my career I’ve led countless Tiger Teams. Great results can be achieved simply by rolling up one's sleeves, working together, and just getting it done. So, because you asked:

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  1. “A team of specialists in a particular field brought together to work on specific tasks.” 
    Oxford On-line Dictionary
  2. "Originally, a team whose purpose is to penetrate security, and thus test security measures."
    US Military Jargon
  3. "The latest limp-dick business euphemism for low-paid cubicle slaves working overtime (unpaid) on Boss Man's faux-important "project." 
    "Gag-worthy term applied to suck-ups eager to stay late in order to snap crumbs from Boss Man's stingy hand."

    Urban Dictionary
  4. "Wild, dangerous or aggressive marketing."
    Prospective client
  5. "A group of experts brought together to solve a problem or complete a project. Gets it done despite “business-as-usual” constraints."
    "Expert marketing services for organizations with limited resources, limited know-how or limited sales results."

    Tiger Team Marketing

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Scott Adams
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Sneak Peak

8/21/2014

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Getting close to launching three new consulting packages. These services are all about helping small business entrepreneurs create buzz, reach new customers & grow sales. Super affordable. The "Kick Start" service will be priced at $250. Painless - no need to pour ice water over your head. Excited!
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Twitter & Tumblr & Pinterest. Oh My!

7/31/2014

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We're definitely not in Kansas anymore. It's a social media world out there - so we're told.  I'll be skipping my way down the yellow brick road because they promise:
  • With Twitter I will grow your business 140 characters at a time.
  • I will share my brand's unique point of view with Instagram.
  • I'll Get my business on Google for free.
  • By marketing on Tumbler - I'll will create something extraordinary.
  • Their small business resources give me the tools, tips, and guidance I need to make the most out of LinkedIn.
  • With Facebook I will meet the people who will love your business.
  • Pinterest is proving to be a great way to express the passion and dreams that define small businesses.
  • HubSpot - They're always looking for the highest quality content, and they have a hunch I've got some up my sleeve. 
Now that Tiger Team Marketing is up and running on all these sites I can just sit back and wait for the hundreds (thousands!) of shares, website hits & mailbox pings & small business followers. We'll go viral for sure. I'm clicking my heels 3 times.....
Gotta go post some cool pics.

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Off & Running - Pro Bono Style

7/22/2014

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I've been writing off & on about Pro Bono consulting and the Taproot Foundation. I'm so excited to have been "tapped" for a one day Skills Marathon in early August. Specifically I'll be working with a small team as the Principal Consultant. The organization we'll be working with is BAWSI - Bay Area Women's Sports Initiative. One of their programs, called "BAWSI Girls" is a free, weekly after-school program. Elementary school girls develop self-esteem and good health practices from role models they can admire and emulate - female athletes drawn from Bay Area college, university & high school teams all over the Bay Area. I'm just learning about this great organization - founded and managed by remarkable women. Excited!




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Et tu?

7/10/2014

1 Comment

 
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Great read! By far I like this one best: 
Julius Caesar, Inventor of the Advertorial
"In advertorial, of course, is a published article that appears to be news, but which is secretly intended to promote a product. It's a common way for companies to try to get their message across without being forced to cope with pesky concepts like accuracy and honesty. When Julius Caesar was away in Gaul (now France), his enemies in Rome were busy trashing his reputation. So he invented the advertorial. He started sending Rome reports on his progress, ostensibly to keep people informed, but really to make sure that everyone knew about his victories. When Caesar finally crossing the Rubicon, he had a reputation to "die" for."

http://www.businessinsider.com/the-greatest-marketing-geniuses-of-all-time-2011-2?op=1#ixzz3756hCdiF

1 Comment

    Author

    Georganne Benesch is the principal of Tiger Team Marketing, CMO of Centerline Farm and a over zealous Yoga practitioner. With 25+ years in high-tech product marketing, she consults for start-ups, small businesses and technology companies.

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