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Eye of the Tiger

Observing Trends - Sharing Ideas

Forest and Trees - Small Business Marketing

4/14/2014

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It is a common challenge for small and emerging businesses to shape their big picture view into a focused marketing plan. Leveraging 3rd party expertise enables the team to clarify marketing priorities and implementation.

Meteor Ovens is a promising start-up with a compelling new commercial cooking solution, which is receiving high praise from early customer trials. Their product and technology offer powerful customer benefits.  

The Meteor Ovens team is very clear on their target customers, how the product improves productivity, and increases restaurant profitability. They quickly needed to have a professional market presence and compelling content. Like many start-ups, Meteor Ovens is a dynamic, fast paced organization. Business Development drives their marketing needs.   

Working with the Meteor Ovens team, we developed the company website and much needed marketing content. As part of our Small Business Service, Tiger Team Marketing will continue to build company awareness and credibility through PR and social media. With this partnership we see the forest and not just the trees.





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    Author

    Georganne Benesch is the principal of Tiger Team Marketing, CMO of Centerline Farm and a over zealous Yoga practitioner. With 25+ years in high-tech product marketing, she consults for start-ups, small businesses and technology companies.

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