One of the most challenging marketing tasks is creating a powerful product or solution value proposition. In my experience technical product managers tend to focus on feeds and speeds. Marketing often doesn’t understand how the product solves customer problems. I frequently work with product management and marketing to create a persuasive message. It’s not easy to boil down a complex solution into a meaningful statement.
This was top of mind as I started pitching Tiger Team Marketing services to prospective customers. I knew that I needed to be more concise and compelling. This is the Tiger Team value proposition. Let me what you think.
Georganne Benesch is the principal of Tiger Team Marketing, CMO of Centerline Farm and a over zealous Yoga practitioner. With 25+ years in high-tech product marketing, she consults for start-ups, small businesses and technology companies.