![]() One of the most challenging marketing tasks is creating a powerful product or solution value proposition. In my experience technical product managers tend to focus on feeds and speeds. Marketing often doesn’t understand how the product solves customer problems. I frequently work with product management and marketing to create a persuasive message. It’s not easy to boil down a complex solution into a meaningful statement. This was top of mind as I started pitching Tiger Team Marketing services to prospective customers. I knew that I needed to be more concise and compelling. This is the Tiger Team value proposition. Let me what you think.
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AuthorGeorganne Benesch is the principal of Tiger Team Marketing, CMO of Centerline Farm and a over zealous Yoga practitioner. With 25+ years in high-tech product marketing, she consults for start-ups, small businesses and technology companies. Categories
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December 2015
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