Communicating a great value proposition is not easy!

One of the most challenging marketing tasks is creating a powerful product or solution value proposition.  In my experience technical product managers tend to focus on feeds and speeds.  Marketing often doesn’t understand how the product solves customer problems.  I frequently work with product management and marketing to create a persuasive message. It’s not easy to boil down a complex solution into a meaningful statement. 
This was top of mind as I started pitching Tiger Team Marketing services to prospective customers.  I knew that I needed to be more concise and compelling.  This is the Tiger Team value proposition.  Let me what you think.

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