Horsing Around with MailChip

Monkey Business
 I'm a volunteer on the board of  a 300 member equestrian group. Our team was struggling to sign-up attendees and volunteers for our big horse show & fundraiser.  Not surprisingly, we were not meeting our goals with frequent and wordy email "blasts".  We needed a better approach, I wanted to try out MailChimp, so I took the reins & ran with it. In a 4-week period we created & sent out a series of targeted emails to chapter members - with great results.  

Stats:

• Email opens: 36% to 49%  
  
• Click-throughs: 2% - 6%  
  
• A 12% year/year increase in show participation
  
  

Spring Newsletter

Marketing 101
This was a successful email campaign. The graphics and copy were designed to engage a well-known audience. Each email had a "value proposition" and "call to action". Instead of blasting out a page of text, our goal was to give each recipient a reason to care - and to participate. A great percentage did just that. Clearly, there's a big difference between email marketing and email blasts. 

For a Great Cause
I'm not an email design maven. The layout could certainly have been better. It was a fun project, a labor of love and a great learning exercise for Tiger Team Marketing!  As a side note: Our chapter contributes part of our fundraising dollars to Horses' Honor - a sanctuary for abandoned or abused horses.