It's Not Easy to Drink Your Own Kool-Aid

Today I'm very excited to be launching the first Tiger Team special offer. Like any marketing expert I tested the offer with my target market: small business owners who would give me honest & helpful input. It's a good thing I did the test & it's a good thing I have a thick skin. I received smart advice. As a result the offer & content are way better. Perfect? Close? You tell me.

So what did I learn?

• It's challenging to step outside your virtual "shop" & take a customer view
• We're are likely to be too close to our products, services & technology
• Always test your message & content with your target market 
  
• Leveraging the expertise of others delivers a huge ROI
  
• Have a drink & get on with it

 

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