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Eye of the Tiger

Observing Trends - Sharing Ideas

It's Not Easy to Drink Your Own Kool-Aid

9/2/2014

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Today I'm very excited to be launching the first Tiger Team special offer. Like any marketing expert I tested the offer with my target market: small business owners who would give me honest & helpful input. It's a good thing I did the test & it's a good thing I have a thick skin. I received smart advice. As a result the offer & content are way better. Perfect? Close? You tell me.

So what did I learn?
  • It's challenging to step outside your virtual "shop" & take a customer view
  • We're are likely to be too close to our products, services & technology
  • Always test your message & content with your target market 
  • Leveraging the expertise of others delivers a huge ROI
  • Have a drink & get on with it

 


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    Author

    Georganne Benesch is the principal of Tiger Team Marketing, CMO of Centerline Farm and a over zealous Yoga practitioner. With 25+ years in high-tech product marketing, she consults for start-ups, small businesses and technology companies.

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