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Eye of the Tiger

Observing Trends - Sharing Ideas

"So Just What is a Tiger Team?" 

4/30/2015

2 Comments

 
Wild Cats
Over coffee recently a prospective client asked me about the origin of the company name. In my career I’ve led countless Tiger Teams. Great results can be achieved simply by rolling up one's sleeves, working together, and just getting it done. So, because you asked:

Picture
  1. “A team of specialists in a particular field brought together to work on specific tasks.” 
    Oxford On-line Dictionary
  2. "Originally, a team whose purpose is to penetrate security, and thus test security measures."
    US Military Jargon
  3. "The latest limp-dick business euphemism for low-paid cubicle slaves working overtime (unpaid) on Boss Man's faux-important "project." 
    "Gag-worthy term applied to suck-ups eager to stay late in order to snap crumbs from Boss Man's stingy hand."

    Urban Dictionary
  4. "Wild, dangerous or aggressive marketing."
    Prospective client
  5. "A group of experts brought together to solve a problem or complete a project. Gets it done despite “business-as-usual” constraints."
    "Expert marketing services for organizations with limited resources, limited know-how or limited sales results."

    Tiger Team Marketing

Picture
Scott Adams
2 Comments
Barbara Tien link
4/30/2015 04:56:10 am

LOL, Ya had me with the gradient photo of tigers. I stayed for the wild, dangerous marketing. Cheers!

Reply
Tyrone Washington link
10/28/2018 12:35:52 pm

Looking to buy a home, needing the requirements to do so.

Reply



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    Georganne Benesch is the principal of Tiger Team Marketing, CMO of Centerline Farm and a over zealous Yoga practitioner. With 25+ years in high-tech product marketing, she consults for start-ups, small businesses and technology companies.

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