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Eye of the Tiger

Observing Trends - Sharing Ideas

U2 Can Be Pro Bono

5/27/2014

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Having worked for both start-up & public companies, my professional "makeover" includes social giving. A few months ago, I applied to become a Pro Bono consultant for non-profits through the Taproot Foundation.   Of those who apply to work with Taproot, 45% are accepted.  I've been "tapped" as a Strategy Consultant. After an orientation & training in SF last week, I've targeted  a few projects on which I would like to contribute.  The time commitment is 3-5 hours a week, so I guess my horses will get an extra day off now an then. With a focus on small-business consulting, and a little pro bono, I'm happy to say my career is no longer focused around corporate shareholder value.  What's a Taproot?  If you're looking for a way to give back by leveraging your professional skills, check out Taproot.

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    Georganne Benesch is the principal of Tiger Team Marketing, CMO of Centerline Farm and a over zealous Yoga practitioner. With 25+ years in high-tech product marketing, she consults for start-ups, small businesses and technology companies.

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